Programs
In 1998, the NCBCP launched the Unity Civic Engagement and Voter Empowerment Campaign, a national civic engagement program that provides the information, skills, support and collective action that Black Americans needed to fully participate in the democratic process. Key partners have included the National Urban League, the Tom Joyner Morning Show, Black Entertainment Television, the National Pan-Hellenic Council, UniverSoul Circus and over 160 other national, civic, civil rights, community, faith-based and fraternal organizations.
For the Unity ’08 Campaign, the NCBCP overwhelmingly met five overarching goals:
- Registering thousands of new voters nationwide.
- Increasing Black voter turnout.
- Expanding the Black electorate by increasing the youth, women, immigrant and formerly incarcerated vote.
- Educating national, state and local candidates about issues important to our communities.
- Reducing Election Day voter disenfranchisement through aggressive registration verification, voter protection, and voter preparation public awareness campaign.
Our Mission
NCBCP Unity ’08 Black Campaign is a non-partisan civic engagement initiative designed to inoculate (promote & protect), motivate, and mobilize Black voters across the country to participate in the 2008 Presidential Election Cycle. In light of the Florida 2000 election, the Ohio 2004 election and the 2006 Sarasota, FL debacles; as well as the recent signing of the Voting Rights Act Reauthorization Bill, the NCBCP is committed to activating a grassroots GOPV (Get-Out-and-Protect-the-Vote) coalition to protect the voting rights of all Americans and increase Black civic engagement and turnout.
The NCBCP Unity ’08 Black Campaign program’s primary goals are to:
- Share and maximize resources
- Communicate resonating messages using an intergenerational mix of voices
- Maximize Black registration and voter turnout
- Help ensure every eligible vote is counted in the 2008 Election
Program Objectives
- Increasing Black voter turnout by 3-5 percent in selected precincts
- Reduce Election Day voter disenfranchisement through an aggressive registration verification and voter preparation public awareness campaign


